To create a compelling video, start by defining the goal and target audience for the video.

Answer these questions:

• What is the action that you want to inspire with the video?

• Who do you want to take take action?

Now, begin the brainstorming session. Make sure that you are in your creative space. You can even go for a walk and take notes.

• Begin by painting a picture of the pain that your target audience encounters. How does that challenge make them feel?

• Ensure that the voiceover, b-roll and visuals reflect the mood of the challenge.

Now, share some glimmers of light. What could hope look like? What would some of the solutions include?

Don’t rush in with your sales pitch yet…Let your satisfied clients do the selling for you!

This is where your client testimonials come in! Ask 2-3 of your happiest clients to share their stories of how you helped them to succeed.

Now, here is where your come in! Share your why. Why did you create your organization and why are your services different from your competitors?

Now, a few specifics about what makes your services world-class.

Now! It’s time for the call to action. Finish out STRONG and invite your audience to contact YOU!

To create your inspirational video, connect with us at [email protected].