What are marketing tools to delight your customers?

We love a good secret. Don’t you? When you’re told that something is a secret, doesn’t that make you want to get the juicy, inside scoop?

Historic marketing tools are built on secrets. People want to guess what’s behind the door. They want something new that will surprise them and keep them coming back for more.

A secret is defined as, “Something that is kept or meant to be kept unknown or unseen by others.”

As a leading marketing agency in Las Vegas, one of our favorites is Secret Pizza at the Cosmopolitan. There are no signs or advertising to guide the way to Secret Pizza. It’s just a long hallway filled with a line of people who can’t wait to get their Secret Pizza!

How can marketing tools be used to create surprises?

Secrets and surprises go hand-in-hand with a mission to delight customers. Surprises begin by asking this question, “What expectations do our customers and prospects hold, and how can we surprise them?”

Hiding surprises in unexpected places is the first step. When creating your marketing strategy, conduct a brainstorm session to cultivate new and fresh ideas.

What is a marketing tool brainstorm session?

A brainstorm session is bringing together participants with an open mind, prepared to share, and the assurance that they hold brilliant, fresh new ideas that must be shared. Every participant will come prepared with research on the topic beforehand and come ready to share. The most important element of the session is allowing thoughts and ideas to flow freely. Capture the ideas on a whiteboard team. Enter this safe space with a commitment to, “No idea is a bad idea”. Capture all of the ideas that are brought forth quickly and debate them later.

How can you add unexpected value?

Consider how you can add unexpected value that will be appreciated. While holding our MANN|MARK Birthday Celebration, we provided our Top 10 Marketing Secrets. Instead of providing them on a flyer, we included a QR code with an opportunity to win a $50 gift card.

Why does confidence in your brand matter?

People follow winners. They want to be like them, buy from them, and learn from their successes. When you share in an authentic, consistent way how your brand provides real value, you will gain committed followers.

Creating thoughtful surprises is not easy. It’s much simpler to put everything out there and hope that your customers will buy. It really comes down to having the imagination and bravery to try something that has never been done before.

How do you surprise your customers and keep them coming back for more? Please share on our MANN|MARK social media channels at @MannMarkLV and we’ll provide a special shout-out for your company! Visit MannMark.com to learn more!